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Break Through
The Roadblocks

Guip Advisors bridges that gap

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What We Do

Strategic guidance built for smarter growth opportunities

01

Category Management & Analytics

  • Category analysis and insights

  • Data storytelling

  • Assortment optimization

  • Opportunity identification

  • Retailer-ready presentations

  • Performance reporting and dashboards

02

Training and Development

  • Data storytelling workshops

  • Category management training

  • Sales team coaching

  • Retail meeting preparation

  • Career development and mentoring

  • Leadership development

03

Sales & Retail Strategy

  • Go-to-market planning

  • Customer growth strategies

  • Distribution expansion

  • Promotional optimization

  • Joint business planning

  • Strategic sales support

04

Innovation & Growth Planning

  • Concept testing

  • Packaging validation

  • Shelf placement

  • Competitive landscape

  • New item sell story

05

Fractional Advisory & Development

  • Fractional VP sales

  • Fractional category management

  • Leadership strategic planning support

  • Organizational development

  • Executive coaching

  • Special projects and business transformation

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Corporate Level Experience

Brand Level Experience

Subject Matter Expertise

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  • Big company CPG Sales, Marketing, cross-functional & project management Basic Training, CPG sales bootcamp

  • Fact based selling and storytelling with data

  • Stage Gate Innovation planning

  • Brand relaunch & logo/packaging redesign

  • Defining the essence of a Brand

  • Innovation road mapping

  • Specialty vs mainstream channel marketing 4Ps

  • Conflict management

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  • Regional company commercialization

  • Brand redesign

  • Corporate culture and

  • Change management

  • Small Company and grass roots

  • Consumer research

  • Innovation validation

  • Planning/Leading sales meetings

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  • Consulting and addressing client’s business issues and questions. Building a learning plan

  • Shopper insights vs Consumer

  • Research Methodologies

  • The power of data analytics

  • Presenting and Turning data into a story

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  • Category Leadership, Strategy AND Execution

  • Thought Leadership and the Category

  • Knowledge Estate

  • Leveraging Captaincies

  • Mastering CatMan essentials and 4P fundamentals

  • The other side of national brands, Store Brand SME

  • Channel segmentation

  • People Management best practices

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Let's Make The Change

Based in Doylestown PA 18901

Servicing Nationwide

  • LinkedIn

Contact Us to Get Started

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